Guinness Nigeria is committed to enriching the communities in which it operates and plays a leading role in the socio-economic development of its host communities. To ensure that efforts can be as effective as possible and are sustainable, the company concentrates on these focus areas: the provision of clean potable water (through the Diageo Water of Life initiative), Health and Education. Guinness Nigeria Plc is recruiting to fill this position,
Responsibilities:
Drive achievement of profitable volume/market share target for the Area via delivery of sales drivers for the Area.
Ensure Retail Redistribution Scheme within the area is fully reviewed and managed.
Coaching of Retail Development Managers to ensure effective delivery.
Ensure maximum utilization of the Intouch tool to drive efficiency and effectiveness
Ensures brilliant execution of customer marketing/marketing promotional activity by ensuring the right outlets are selected, agencies are adhering to our standards.
Plan - Ensuring that all sales objectives are strategically aligned; support sales leaders where relevant with the process of defining, managing and cascading targets throughout the sales force.
Execute - build the Structured Selling capabilities ensuring that Sales Representatives execute the 8 steps of the call with every customer; ensures all Sales Representatives use the Intouch PDA effectively.
Measure - review Intouch information on sales representative performance vs targets at a minimum two times per week, act as a custodian of the Data in the system, actively ensuring that in market data guidelines and processes are adhered to.
Insight - use reports and data from the Intouch management suite in order to generate commercial insights and drive execution of these opportunities through the sales teams
Inspire- act as a trainer and deliver the Managing Relationships programme as part of the yearly sales capability plan / induction process, ensure all development, coaching & feedback is embedded within the appraisal process
Qualifications and Requirements:
A good Degree in Marketing or its equivalent with a minimum of 5 years experience gained across sales/consumer/customer marketing. Previous experience of Field Sales or other customer facing roles is compulsory.
Previous experience of coaching/leading others and getting results through teams
Strong commercial acumen
Computer literate
Excellent Communication skills
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