GlaxoSmithKline is recruiting to fill the below position:
Job Title: Brand Manager, Macleans
Location - Town / City: IlupejuReporting To (Job Title): Marketing Director
Job Title: Brand Manager, Macleans
Location - Town / City: IlupejuReporting To (Job Title): Marketing Director
Job Purpose/Scope
Responsible for the initiation, planning, implementation, control and co-ordination of the volume driving and market share-gaining activities designed to sustain the assigned Brand as a veritable asset delivering outstanding value and enhancing profitability of the brand in line with Company’s overall profit and portfolio objectives
Qualifications, Experience
Applicants must possess a good first degree in Health Sciences / commerce. S/he must have a 3-5 years experience managing brands preferably from an FMCG company.
Competencies
- Sound communication skills
- Persuasive and negotiation skills
- Organisational skills
- Good analytical skills
- Good Project Management Skills
- General computer literacy, with skills in Microsoft Office especially Excel
Key Responsibilities
- Conceptualize and develop strategic brand equity building effort priorities and annual brand plans
- Follow through implementation of the brand plans to ensure attainment of business objectives
- Work with sales management team to ensure realization of sales, distribution and profit objectives of the category
- Work with GMS management team to ensure timely implementation of new products
- Manage demand forecast for the brand
- Co-ordinate and champion all media and media monitoring activities for the brand
- Ensure strategic, efficient and effective management of brand A & P to achieve annual objectives
- Identify the brand market research needs; to generate a bank of consumer and customer insight for brand activities.
- Manage advertising agency to ensure strategic, efficient and effective media is bought
- Charts plan on how to ensure that brands are ahead of the competition
- With the sales team, come up with exciting and compelling sales promotions and activations that help in entrenching our brands and drive business objectives.
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How to apply
Interested and qualified candidates should:
Click here to apply online
Application Deadline 29th November, 2012
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